Nielsen buys Arbitron.
http://adage.com/article/media/nielsen-buy-arbitron-1-26-billion-deal/238820/
Users (the smart ones, anyway) will remember that Nielsen rubbished the cooperation (compliance) rate Arbitron was getting with its wearable PPM devices when Nielsen withdrew from their cooperative development agreement. Now, in a display of natural justice, it will be selling that which it had rubbished.
Arbitron is now claiming a seriously improved cooperation rate of around 75% for individual sample members, up from around 45% eight years ago. However, there is a slight problem.
http://www.radioinsights.com/2011/03/arbitrons-perverse-ppm-panelist-incentives.html
If accusations like this are no longer fair (i.e., if Arbitron has started requiring movement of yards rather than inches and comparing same-household PPM journeys to ensure that they are worn by different household members), Arbitron is awfully quiet about this.
As happened during Nielsen‘s introduction of people meters in U.S. local markets, ethnic associations are on the attack. However, then these were Astroturf-roots entities shilling for one major terrestrial network and perhaps some other players. Here, these are longstanding owner associations representing themselves who are, more importantly, quite right. If the ideal measurement device is one inserted into the respondent‘s body (as Nielsen reportedly posited long ago), there is one universal device that comes close to this in terms of cooperation, and it is the cellphone.
http://www.targetmarketnews.com/storyid03060901.htm
P.S.: This post would disappear from Facebook on the next reload until I abbreviated both the main subjects’ names. Fear of Nielsen’s NetRatings?
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